Coordinator, Customer Experience, Community Engagement & Marketing

January 17, 2025

Job Description

Advanced Medical Technology Association

Washington, D.C., Coordinator, Customer Experience, Community Engagement, & Marketing
Department / Supervisor
Marketing (87) / Director, Digital Marketing & Events
FLSA Status
Non-Exempt
Purpose of Position
Join a dynamic, innovative, and results-driven marketing team at AdvaMed, contributing to impactful digital marketing, administrative, and strategic support for our marketing and customer experience efforts.  We seek a proactive, detail-oriented, and creative individual who thrives in a fast-paced environment.  This role is perfect for a self-starter with a growth-mindset who can manage multiple projects simultaneously, communicate effectively, and adapt quickly.  This position will play a key role in advancing marketing initiatives and elevating the customer experience within the association.
Essential Duties of Position
  Social Media & Event Marketing

Develops, coordinates, and executes social media content and activity for all conference & event properties
Maintains and optimizes website content to ensure event information is current and impactful
Composes and refines compelling content for print and electronic promotional materials, such as emails, flyers, digital ads, social media graphics, brochures, etc.
Conducts competitive research to identify industry trends and provides actionable recommendations
Supports the execution of marketing deliverables for sponsors and partners, ensuring timely fulfilment
Tracks and analyzes campaign performance across all marketing channels, including email, social media, digital advertisements, etc. and develops post-campaign reports
Builds and nurtures relationships with key partners for all events, providing them with necessary tools for promotion and keeping them abreast of event developments
Stays current with marketing tools and platforms (e.g., HubSpot, WordPress, Salesforce and selected virtual event platform)
Manages invoices, contracts, and related documentation efficiently to ensure timely processing and adherence to deadlines

Association Marketing

Provides administrative support for the marketing team, including meeting coordination, note-taking, and management of an overall calendar of marketing activities for the association
Designs simple graphic assets for promotion, including social media graphics, one-pagers, and digital ads
Collaborates with other teams across the association, responding to requests and providing support in a timely and efficient manner to ensure seamless communication and project execution
Supports coordination with Public Affairs and Membership teams to promote membership, non-dues revenue activities, and new association initiatives on general AdvaMed social properties
Assists Marketing department with campaign execution, including copywriting, copyediting, design support, and project management

Customer Experience

Enhances the customer experience across the AdvaMed portfolio of events, with strong emphasis on The MedTech Conference
Supports customer communications via email, website support, chatbot interactions, and tracks frequently asked questions to develop effective response scripts
Proactively seeks opportunities to improve the user experience while maintaining a friendly, proactive, and customer-focused approach in all communications
Provides administrative support for data management and event platform activities, contributing to a seamless attendee experience

Knowledge, Skills, and Abilities

Familiarity with web editing, CMS or WordPress implementation and management
Analytical and performance-driven, with basic campaign tracking experience
Foundational knowledge of digital marketing, including social media marketing, email marketing, SEO, website optimization, and content marketing
Experience with martech tools and familiarity with association or event technology (HubSpot and Salesforce preferred)
Basic budgeting and project coordination skills
Familiarity with tools to streamline processes, enhancing digital efficiency
Ability to assist in creating marketing presentations and reports
Strong work ethic with the ability to thrive in a fast-paced environment
Strong verbal and written communication skills, with an emphasis on delivering clear, concise updates, effective presentations, and professional email etiquette
Ability to work effectively with cross-functional teams, supporting collaboration and alignment
Self-starter with a demonstrated ability to manage tasks and assignments independently and creatively
Resourceful with a proactive attitude and a commitment to learning and growing

  Specifications

Minimum Education Required:   High school diploma required; Bachelor’s degree preferred.
Minimum Experience Required:  2+ years of relevant experience through internships or other work, preferably experience working in fast paced marketing environment, a marketing agency or for an association or non-profit.
Travel Required:   Up to 10%
Hybrid Work Policy:   Teleworker:  Minimum 1 day onsite per week

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