Glenys Charity Lion

• Initiated and led the development of a keyword recommendation system for an e-commerce seller platform, offering personalized bids and keywords for each product based on ad performance, resulting in a 20% increase in impressions and a 9.7% increase in clicks, contributing to significant revenue growth. • Designed and implemented robust experimentation frameworks, including power analysis for seller whitelisting, AA testing, and post-impact evaluation using A/B testing, to support new strategic initiatives. • Analyzed the end-to-end seller behavior funnel for ad creation on an e-commerce platform, examining each step to identify performance bottlenecks. Leveraged front-end trackers and SQL to collect data, providing actionable insights that streamlined and optimized the ad creation process. • Designed and maintained 5 automated dashboards in Microsoft Excel and Tableau to monitor key advertising metrics and quickly diagnose root causes of ad performance issues. • Supported product managers daily, conducting deep-dive analysis to identify the root causes of issues, gathering data and interpreting its significance to drive informed decision-making.

• Optimized query efficiency by 43% on HiveQL, refining code to eliminate inefficiencies while ensuring better performance within system resource limitations while retrieving data from database. • Developed and maintained 3 Tableau dashboards to deliver monthly analysis for the loan stream. • Performed ad hoc analysis to support product managers in developing plans and strategies, applying careful consideration of data to guide business decisions. • Collaborated with product teams to ensure data insights aligned with business goal for product development.